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The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.; He, Yi; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
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Service-dominant logic : continuing the evolution
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
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The service-dominant logic and the future of marketing
Ballantyne, David; Varey, Richard J. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 11-14
Persistent link: https://www.econbiz.de/10003679855
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Extending the service-dominant logic : from customer centricity to balanced centricity
Gummesson, Evert - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 15-17
Persistent link: https://www.econbiz.de/10003679860
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Service-dominant logic and resource theory
Arnould, Eric J. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 21-24
Persistent link: https://www.econbiz.de/10003679864
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Marketing with integrity : ethics and the service-dominant logic for marketing
Abela, Andrew V.; Murphy, Patrick E. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10003679870
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An expanded and strategic view of discontinuous innovations : deploying a service-dominant logic
Michel, Stefan; Brown, Stephen Walter; Gallan, Andrew S. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 54-66
Persistent link: https://www.econbiz.de/10003679873
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The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
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Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003680135
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Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011434873