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Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan; Lund, Kaisa; Szocs, Courtney - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
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Hey big spender! : a golden (color) atmospheric effect on tipping behavior
Lee, Na Young; Noble, Stephanie M.; Biswas, Dipayan - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 317-337
Persistent link: https://www.econbiz.de/10011844815
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Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
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Herding in the consumption and purchase of digital goods and moderators of the herding bias
Ding, Amy Wenxuan; Li, Shibo - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 460-478
Persistent link: https://www.econbiz.de/10012107181
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Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.; Nim, Nandini; Sharma, Amalesh - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
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A brand built on sand : is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
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Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003980617
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New product introductions for low-income consumers in emerging markets
Arunachalam, S.; Bahadir, S. Cem; Bharadwaj, Sundar G.; … - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
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How nostalgic brand positioning shapes brand equity : differences between emerging and developed markets
Heinberg, Martin; Katsikeas, Constantine S.; Ozkaya, H. … - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 869-890
Persistent link: https://www.econbiz.de/10012301292
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Marketing at the retail shelf : an examination of moderating effects of logistics on SKU market share
Waller, Matthew A.; Williams, Brent D.; Tangari, Andrea … - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 105-117
Persistent link: https://www.econbiz.de/10003965754