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Endogeneity and marketing strategy research : an overview
Rutz, Oliver J.; Watson, George F., IV. - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 479-498
Persistent link: https://www.econbiz.de/10012107183
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Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
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Why generalized structured component analysis is not universally preferable to structural equation modeling
Henseler, Jörg - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 402-413
Persistent link: https://www.econbiz.de/10009548615
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Benefits and challenges of conducting multiple methods research in marketing
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 467-479
Persistent link: https://www.econbiz.de/10009295481
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
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Shopping orientation segmentation of the elderly consumer
Lumpkin, James R. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 271-284
Persistent link: https://www.econbiz.de/10001020257
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Single and multiple person household shoppers : a focus on grocery store selection criteria and grocery shopping attitudes and behavior
Ezell, Hazel F. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 171-187
Persistent link: https://www.econbiz.de/10001020275
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A conceptualization of the consumer behavior discipline
Sirgy, M. Joseph - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10001020282
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Validity and reliability of the confirmation of expectations paradigm as a determinant of consumer satisfaction
Prakash, Ved - In: Journal of the Academy of Marketing Science 12 (1984) 4, pp. 63-76
Persistent link: https://www.econbiz.de/10001020335