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Leveraging customers' multiple identities : identity synergy as a driver of organizational identification
Fombelle, Paul W.; Jarvis, Cheryl Burke; Ward, James C.; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 587-604
Persistent link: https://www.econbiz.de/10009566393
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The marketing of love : how attachment styles affect romantic consumption journeys
Mende, Martin; Scott, Maura L.; Garvey, Aaron M.; … - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 255-273
Persistent link: https://www.econbiz.de/10012022573
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Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.; Giebelhausen, Michael D.; Brady, … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
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Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.; Bock, Dora E.; Hopkins, Christopher D.; … - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
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Examining post-purchase consumer responses to product automation
Smith, Leah Warfield; Rose, Randall Lee; Zablah, Alex R.; … - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 530-550
Persistent link: https://www.econbiz.de/10014251237
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Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz; Jaakkola, Elina - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
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Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.; Blut, Markus; Xiao, Sarah Hong; … - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
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Retail space invaders : when employees' invasion of customer space increases purchase intentions
Esmark, Carol L.; Noble, Stephanie M. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 477-496
Persistent link: https://www.econbiz.de/10011879702
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Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping; Li, You; Yan, Jun; Kumar, V. - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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Toward a theory of repeat purchase drivers for consumer services
Paul, Michael; Hennig-Thurau, Thorsten; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 215-237
Persistent link: https://www.econbiz.de/10003851360