Narrow search
Showing 11 - 20 of 39
Cover Image
Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray; Çelik, Fatih; Ibrahim, Blend; Köseoglu, … - In: Journal of travel and tourism marketing 40 (2023) 9, pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
Cover Image
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han; Wu, Luorong; Yi, Sitong; Xue, Lan - In: Journal of travel and tourism marketing 37 (2020) 4, pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Cover Image
Strategisches Affinity-Group-Management : Entwicklung serviceorientierter Community-Geschäftsmodelle
Schertler, Walter - 2012 - 2., überarb. u. erw. Aufl. 2012
Märkte ab. Im Mittelpunkt des Affinity-Group-Managements steht ein neues Zielgruppenverständnis, das die Marktsegmentierung …
Persistent link: https://www.econbiz.de/10014015821
Cover Image
Do tourists' personality traits moderate the relationship between social media content sharing and destination involvement?
Dedeoğlu, Bekir Bora; Okumus, Fevzi; Yi, Xiaoli; Jin, … - In: Journal of travel and tourism marketing 36 (2019) 5, pp. 612-626
Persistent link: https://www.econbiz.de/10012179447
Cover Image
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Cover Image
A concept of location-based social network marketing
Tussyadiah, Iis P. - In: Journal of travel and tourism marketing 29 (2012) 3/4, pp. 205-220
Persistent link: https://www.econbiz.de/10009571594
Cover Image
Travel personae of American pleasure travelers : a network analysis
Park, Sangwon; Tussyadiah, Iis P.; Mazanec, Josef A.; … - In: Journal of travel and tourism marketing 27 (2010) 8, pp. 797-811
Persistent link: https://www.econbiz.de/10008842512
Cover Image
The impact of social media on the consumer decision process : implications for tourism marketing
Hudson, Simon; Thal, Karen - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 156-160
Persistent link: https://www.econbiz.de/10009744618
Cover Image
The power of culture : how it shapes tourists' online engagement with destinations
Yin, Jie; Qu, Xingqin; Ni, Yensen - In: Journal of travel and tourism marketing 40 (2023) 3, pp. 242-259
Persistent link: https://www.econbiz.de/10014369785
Cover Image
Real-time co-creation and nowness service : lessons from tourism and hospitality
Buhalis, Dimitrios; Sinarta, Yeyen - In: Journal of travel and tourism marketing 36 (2019) 5, pp. 563-582
Persistent link: https://www.econbiz.de/10012179443