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Emotional or rational? : effective ESG advertising messages for travel enterprises
Choi, Miju; Choi, Youngjoon - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 68-87
Persistent link: https://www.econbiz.de/10014513613
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Message framing strategies in promoting tourists' pro-environmental behavioral intentions : the interaction of social distance and message framing
Zhao, Xinxin; Yao, Yanbo; Ren, Lianping; Jia, Guangmei - In: Journal of travel and tourism marketing 40 (2023) 8, pp. 678-692
Persistent link: https://www.econbiz.de/10014447622
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Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish; Soscia, Isabella - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
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Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile; Galipienzo, Danielle - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
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Tourism sense-making : the role of the senses and travel journalism
Pan, Steve; Ryan, Chris - In: Journal of travel and tourism marketing 26 (2009) 7, pp. 625-639
Persistent link: https://www.econbiz.de/10003930862
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon; Tung, Vincent - In: Journal of travel and tourism marketing 33 (2016), pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
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Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung; King, Brian; Chang, Ching-Hung - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
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Destination visual image and expectation of experiences
Ye, Helen; Tussyadiah, Iis P. - In: Journal of travel and tourism marketing 28 (2011) 2, pp. 129-144
Persistent link: https://www.econbiz.de/10009008251
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The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement
Rasty, Fereshte; Chou, Chia-jung; Feiz, Davood - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 482-496
Persistent link: https://www.econbiz.de/10010199557