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Applying experiential marketing in selling tourism dreams
Le Dung; Scott, Noel; Lohmann, Guilherme - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 220-235
Persistent link: https://www.econbiz.de/10012179393
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Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony; Tang, Sio Lai Wendy - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
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Examining the quality antecedents and moderating effects of experiential value in a mega-event
Lee, Jin-soo; Min, Chung-ki - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 326-347
Persistent link: https://www.econbiz.de/10011484859
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Tourists' hotel event experience and satisfaction : an integrative approach
Boo, Soyoung; Busser, James A. - In: Journal of travel and tourism marketing 35 (2018) 7, pp. 895-908
Persistent link: https://www.econbiz.de/10011941774
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The dimensions of rural tourism experience : impacts on arousal, memory, and satisfaction
Kastenholz, Elisabeth; Carneiro, Maria João; Marques, … - In: Journal of travel and tourism marketing 35 (2018) 2, pp. 189-201
Persistent link: https://www.econbiz.de/10011886016
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Celebration of heritage : linkages between historical re-enactment festival attributes and attendees’ value perception
Fu, Xiaoxiao; Zhang, Wenqian; Lehto, Xinran Y.; Miao, Li - In: Journal of travel and tourism marketing 35 (2018) 2, pp. 202-217
Persistent link: https://www.econbiz.de/10011886018
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Network analysis of tourism events : an approach to improve marketing practices for sustainable tourism
Hede, Anne-Marie; Stokes, Robyn - In: Journal of travel and tourism marketing 26 (2009) 7, pp. 656-669
Persistent link: https://www.econbiz.de/10003930902
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Determining the factors affecting the memorable nature of travel experiences
Kim, Jong-hyeong - In: Journal of travel and tourism marketing 27 (2010) 8, pp. 780-796
Persistent link: https://www.econbiz.de/10008842513
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Satisfaction or quality comes first : an empirical analysis
Kim, Kakyom; Severt, Denver E. - In: Journal of travel and tourism marketing 28 (2011) 1, pp. 81-96
Persistent link: https://www.econbiz.de/10009008254
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The role of consumer self-concept in marketing festivals
Gration, David; Raciti, Maria; Arcodia, Charles - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 644-655
Persistent link: https://www.econbiz.de/10009374099