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Measuring the effects of event sponsorship : theoretical frameworks and image transfer models
Abreu Novais, Margarida; Arcodia, Charles - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 308-334
Persistent link: https://www.econbiz.de/10009775413
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Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
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Fame is not always a positive asset for heritage equity! : some clues from buying intentions of national tourists
Petr, Christine - In: Journal of travel and tourism marketing 26 (2009) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10003820302
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Examining antecedents and consequences of brand personality in the upper-upscale business hotel segment
Lee, Jin-soo; Back, Ki-joon - In: Journal of travel and tourism marketing 27 (2010) 2, pp. 132-145
Persistent link: https://www.econbiz.de/10003970864
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A missing link in understanding revisit intention : the role of motivation and image
Li, Mimi; Cai, Liping A.; Lehto, Xinran Y.; Huang, Joy … - In: Journal of travel and tourism marketing 27 (2010) 4, pp. 335-348
Persistent link: https://www.econbiz.de/10003988797
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Tourism destination image and motivations : the Spanish perspective of Mexico
Sancho Esper, Franco; Álvarez Rateike, Jorge - In: Journal of travel and tourism marketing 27 (2010) 4, pp. 349-360
Persistent link: https://www.econbiz.de/10003988812
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Smooth sailing? : passengers' assessment of cruise brand equity
Douglas, Alecia C.; Mills, Juline E.; Phelan, Kelly Virginia - In: Journal of travel and tourism marketing 27 (2010) 7, pp. 649-675
Persistent link: https://www.econbiz.de/10008808822
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The relationships of destination image, satisfaction, and behavioral intentions : an integrated model
Wang, Chun-yang; Hsu, Maxwell K. - In: Journal of travel and tourism marketing 27 (2010) 8, pp. 829-843
Persistent link: https://www.econbiz.de/10008842510
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An exloratory study of multi-cultural views on the Disney-McDonald's alliance
Guillet, Basak Denizci; Tasci, Asli D. A. - In: Journal of travel and tourism marketing 27 (2010) 1, pp. 82-95
Persistent link: https://www.econbiz.de/10003963333
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Film-induced tourism as a vehicle for destination marketing : is it worth the efforts?
Hahm, Jeeyeon; Wang, Youcheng - In: Journal of travel and tourism marketing 28 (2011) 2, pp. 165-179
Persistent link: https://www.econbiz.de/10009008249