//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of travel and tourism marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Targeted advertising in the br...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
316
Konsumentenverhalten
316
Holiday behaviour
147
Urlaubsverhalten
147
Tourism
89
Tourismus
89
Customer satisfaction
86
Kundenzufriedenheit
86
Tourism marketing
82
Tourismusmarketing
82
Beziehungsmarketing
70
Relationship marketing
70
Dienstleistungsqualität
66
Service quality
66
Hotel industry
64
Hotellerie
64
Internet marketing
49
Online-Marketing
49
Brand image
43
Markenimage
43
Tourism industry
43
Tourismuswirtschaft
43
Destination management
41
Destinationsmanagement
41
Social Web
39
Social web
39
Emotion
36
Brand management
32
Markenführung
32
Viral marketing
32
Virales Marketing
32
China
29
USA
25
United States
25
Motivation
22
Perception
20
Wahrnehmung
20
Airline
19
E-commerce
19
Electronic Commerce
19
more ...
less ...
Online availability
All
Undetermined
236
Free
2
Type of publication
All
Article
366
Type of publication (narrower categories)
All
Article in journal
366
Aufsatz in Zeitschrift
366
Case study
2
Fallstudie
2
Language
All
English
366
Author
All
Han, Heesup
33
Law, Chun Hung Roberts
12
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Kim, Jinkyung Jenny
8
Hsu, Cathy H. C.
7
Kim, Insin
7
Wong, IpKin Anthony
7
Yu, Jongsik
7
Kim, Seongseop
6
Kim, Wansoo
6
Chua, Bee-Lia
5
Qu, Hailin
5
Schuckert, Markus
5
Tsai, Henry
5
Tussyadiah, Iis P.
5
Denizci Guillet, Basak
4
Koo, Chulmo
4
Kozak, Metin
4
Law, Rob
4
Lee, Choong-Ki
4
Lee, Jin-soo
4
Adam, Issahaku
3
Ahn, Jiseon
3
Back, Ki-Joon
3
Bai, Billy
3
Chung, Namho
3
Dedeoğlu, Bekir Bora
3
Guillet, Basak Denizci
3
Heo, Cindy Yoonjoung
3
Hudson, Simon
3
Hung, Kam
3
Koo, Bonhak
3
Lee, Sanghyeop
3
Lehto, Xinran Y.
3
Li, Hengyun
3
Li, Mimi
3
Moon, Hyoungeun
3
Park, Kwangsoo
3
Quan, Lanji
3
more ...
less ...
Published in...
All
Journal of travel and tourism marketing
Journal of business research : JBR
2,207
Journal of retailing and consumer services
1,993
International journal of consumer studies
781
International journal of hospitality management
775
Psychology & marketing
755
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
577
SpringerLink / Bücher
547
Journal of advertising research
540
Working paper / National Bureau of Economic Research, Inc.
491
European journal of marketing : EJM
436
Management science : journal of the Institute for Operations Research and the Management Sciences
436
NBER Working Paper
434
Journal of marketing research : JMR
422
Journal of marketing communications
415
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
406
Journal of marketing
375
The journal of brand management : an international journal
372
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
370
Tourism management : research, policies, practice
363
Journal of marketing management : MM
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Journal of advertising : official publication of the American Academy of Advertising
345
Journal of international consumer marketing
342
Marketing letters : a journal of research in marketing
336
International journal of advertising : the quarterly review of marketing communications
335
Journal of retailing
321
Cogent business & management
319
Technological forecasting & social change : an international journal
315
International journal of advertising : the review of marketing communications
310
Journal of fashion marketing and management
305
Journal of consumer behaviour : an international research review
303
The journal of consumer marketing
300
Journal of the Academy of Marketing Science
299
International journal of retail & distribution management
297
Young consumers : insight and ideas for responsible marketers
293
Journal of business ethics : JOBE
292
more ...
less ...
Source
All
ECONIS (ZBW)
366
Showing
1
-
10
of
366
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of Internet travel
advertising
design, tourists' attitude, and Internet travel
advertising
effect on tourists' purchase intention : the moderating role of involvement
Rasty, Fereshte
;
Chou, Chia-jung
;
Feiz, Davood
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 482-496
Persistent link: https://www.econbiz.de/10010199557
Saved in:
2
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
3
Do travel product types matter? : online review direction and persuasiveness
Tsaur, Sheng-Hshiung
;
Huang, Chung-Ching
;
Luoh, Hsiang-Fei
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 884-898
Persistent link: https://www.econbiz.de/10010469222
Saved in:
4
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
5
Guilt-decreasing marketing appeals : the efficacy of vacation
advertising
on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Saved in:
6
Assessing the appropriateness of movies as vehicles for promoting tourist destinations
Redondo, Ignacio
- In:
Journal of travel and tourism marketing
29
(
2012
)
7/8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10009711010
Saved in:
7
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
8
Influence of
advertising
on brand personality in the airline sector : the case of Spain
Cervera-Taulet, Amparo
;
Schlesinger, Ma. Walesska
; …
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 445-454
Persistent link: https://www.econbiz.de/10010199567
Saved in:
9
The impact of tourism mini-movies on destination image : the influence of travel motivation and
advertising
disclosure
Gong, Tianyi
;
Tung, Vincent Wing Sun
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 416-428
Persistent link: https://www.econbiz.de/10011670081
Saved in:
10
Emotional or rational? : effective ESG
advertising
messages for travel enterprises
Choi, Miju
;
Choi, Youngjoon
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 68-87
Persistent link: https://www.econbiz.de/10014513613
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->