Narrow search
Showing 1 - 10 of 334
Cover Image
Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish; Soscia, Isabella - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Cover Image
The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement
Rasty, Fereshte; Chou, Chia-jung; Feiz, Davood - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 482-496
Persistent link: https://www.econbiz.de/10010199557
Cover Image
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon; Tung, Vincent - In: Journal of travel and tourism marketing 33 (2016), pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Cover Image
Influence of advertising on brand personality in the airline sector : the case of Spain
Cervera-Taulet, Amparo; Schlesinger, Ma. Walesska; … - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 445-454
Persistent link: https://www.econbiz.de/10010199567
Cover Image
The impact of tourism mini-movies on destination image : the influence of travel motivation and advertising disclosure
Gong, Tianyi; Tung, Vincent Wing Sun - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 416-428
Persistent link: https://www.econbiz.de/10011670081
Cover Image
Emotional or rational? : effective ESG advertising messages for travel enterprises
Choi, Miju; Choi, Youngjoon - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 68-87
Persistent link: https://www.econbiz.de/10014513613
Cover Image
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Cover Image
Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung; King, Brian; Chang, Ching-Hung - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
Cover Image
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile; Galipienzo, Danielle - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Cover Image
Do travel product types matter? : online review direction and persuasiveness
Tsaur, Sheng-Hshiung; Huang, Chung-Ching; Luoh, Hsiang-Fei - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 884-898
Persistent link: https://www.econbiz.de/10010469222