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Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
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Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 58 (2019) 8, pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
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Existential guilt and preferential treatment : the case of an airline upgrade
Mattila, Anna S.; Hanks, Lydia; Zhang, Lu - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 591-599
Persistent link: https://www.econbiz.de/10009791051
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The impact of gender and prepurchase mood on consumer guilt after a travel purchase
Hanks, Lydia; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 53 (2014) 5, pp. 625-637
Persistent link: https://www.econbiz.de/10010400548
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Online reviews : the role of information load and peripheral factors
Zhang, Lu; Wu, Luorong; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 55 (2016) 3, pp. 299-310
Persistent link: https://www.econbiz.de/10011450694
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A tale of two cultures : consumer reactance and willingness to book fenced rates
Song, Myungkeun; Noone, Breffni M.; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 707-726
Persistent link: https://www.econbiz.de/10011927122
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The effects of internal and external reference prices on travelers’ price evaluations
Choi, Choongbeom; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 57 (2018) 8, pp. 1068-1077
Persistent link: https://www.econbiz.de/10011938066
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Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh; Viglia, Giampaolo; Pinto, Diego Costa; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
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Existential Guilt and Preferential Treatment: The Case of an Airline Upgrade
Mattila, Anna S.; Hanks, Lydia; Zhang, Lu - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 591-599
Persistent link: https://www.econbiz.de/10010159126
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Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun; Noone, Breffni M.; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 62 (2023) 1, pp. 197-216
Persistent link: https://www.econbiz.de/10014245298