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Evaluating destination advertising
Stienmetz, Jason L.; Maxcy, Joel G.; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 54 (2015) 1, pp. 22-35
Persistent link: https://www.econbiz.de/10010474699
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Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Van der Veen, Robert; Song, Haiyan - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10010254353
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Gazing at the gazers : an investigation of travel advertisement modality interference
Zhao, Tong; Wong, IpKin Anthony; Tong, Pan; Li, Nao; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 730-746
Persistent link: https://www.econbiz.de/10012880652
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Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana; Su, Lijuan; Shichkova, Elena - In: Journal of travel research : a quarterly publication of … 58 (2019) 2, pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
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The effects of associative slogans on tourists' attitudes and travel intention : the moderationg effects of need for cognition and familiarity
Zhang, Hui; Gursoy, Dogan; Xu, Honggang - In: Journal of travel research : a quarterly publication of … 56 (2017) 2, pp. 206-220
Persistent link: https://www.econbiz.de/10011637094
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Seize the time! : how perceived busyness influences tourists' preferences for destination advertising messages
Yang, Chen; Hu, Jing - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 588-605
Persistent link: https://www.econbiz.de/10014582359
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The role of social media in international tourist's decision making
Schroeder, Ashley; Pennington-Gray, Lori - In: Journal of travel research : a quarterly publication of … 54 (2015) 5, pp. 584-595
Persistent link: https://www.econbiz.de/10011348811
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Do marketers use visual representations of destinations that tourists value? : comparing visitors' image of a destination with marketer-controlled images online
Michaelidou, Nina; Siamagka, Nikoletta-Theofania; … - In: Journal of travel research : a quarterly publication of … 52 (2013) 6, pp. 789-804
Persistent link: https://www.econbiz.de/10010200108
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Effectiveness of travel social media influencers : a case of eco-friendly hotels
Kapoor, Payal S.; Balaji, M. S.; Jiang, Yangyang; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1138-1155
Persistent link: https://www.econbiz.de/10013258973
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Are you happy for me? : how sharing positive tourism experiences through social media affects posttrip evaluations
Li, Hengyun; Meng, Fang; Zhang, Xiaonan - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 477-492
Persistent link: https://www.econbiz.de/10012880220