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Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.; Más Ruiz, Francisco José - In: Journal of travel research : a quarterly publication of … 54 (2015) 3, pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
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Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal; Reichel, Arie - In: Journal of travel research : a quarterly publication of … 57 (2018) 4, pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
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The role of self- and functional congruity in cruising intentions
Hung, Kam; Petrick, James F. - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 1, pp. 100-112
Persistent link: https://www.econbiz.de/10008857487
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Self-congruity theory : to what extent does it hold in tourism?
Boksberger, Philipp; Dolnicar, Sara; Laesser, Christian; … - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 454-464
Persistent link: https://www.econbiz.de/10009247526
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Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 62 (2023) 3, pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
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Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
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Extension and validation of a novel destination brand equity model
Ekinci, Yuksel; Japutra, Arnold; Molinillo, Sebastian; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 6, pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
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Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014582360