Narrow search
Showing 1 - 10 of 117
Cover Image
The impact of social media on destination branding : consumer-generated videos versus destination marketer-generated videos
Lim, Yumi; Chung, Yeasun; Weaver, Pamela A. - In: Journal of vacation marketing : an international journal 18 (2012) 3, pp. 197-206
Persistent link: https://www.econbiz.de/10009580679
Cover Image
Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination
Oliveira, Eduardo; Panyik, Emese - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10010511165
Cover Image
Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa; Phau, Ian; Polczynski, Aleksandra - In: Journal of vacation marketing : an international journal 20 (2014) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
Cover Image
Postcards as representation of a destination image : the case of Berlin
Milman, Ady - In: Journal of vacation marketing : an international journal 18 (2012) 2, pp. 157-170
Persistent link: https://www.econbiz.de/10009554712
Cover Image
The impact of marketing on internal stakeholders in destination branding : the case of a musical city
Kemp, Elyria; Williams, Kim H.; Bordelon, Bridget M. - In: Journal of vacation marketing : an international journal 18 (2012) 2, pp. 121-133
Persistent link: https://www.econbiz.de/10009554722
Cover Image
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Cover Image
Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists
Kim, Seongseop; Im, Holly Hyunjung; King, Brian - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10010511186
Cover Image
Tourist destination brand image development : an analysis based on stakeholders' perception ; a case study from Southland, New Zealand
Ashton, Ann Suwaree - In: Journal of vacation marketing : an international journal 20 (2014) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10010390871
Cover Image
Devising a branding model for multipurpose mega-projects in entertainment, residential, tourism, and sport in Iran
Divandari, Ali; Ekhlassi, Amir; Rahmani, Kamal - In: Journal of vacation marketing : an international journal 20 (2014) 1, pp. 73-91
Persistent link: https://www.econbiz.de/10010237294
Cover Image
Countries' positioning on personality traits : analysis of 10 South American national tourism websites
Rojas-Méndez, José I.; Hine, Michael J. - In: Journal of vacation marketing : an international journal 23 (2017) 3, pp. 233-247
Persistent link: https://www.econbiz.de/10011773052