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The devil you know: The effect of brand recognition and product ratings on consumer choice

Thoma, Volker; Williams, Alwyn - In: Judgment and Decision Making 8 (2013) 1, pp. 34-44

Previous research on the role of recognition in decision-making in inferential choice has focussed on the Recognition Heuristic (RH), which proposes that in situations where recognition is predictive of a decision criterion, recognized objects will be chosen over unrecognized ones, regardless of...

Persistent link: https://www.econbiz.de/10010604781

I like what I know: Is recognition a non-compensatory determiner of consumer choice?

Oeusoonthornwattana, Onvara; Shanks, David R. - In: Judgment and Decision Making 5 (2010) 4, pp. 310-325

. Results revealed that, although recognition was a powerful driver of preferences, it was used in a compensatory rather than a …

Persistent link: https://www.econbiz.de/10008548764

Compensatory versus noncompensatory models for predicting consumer preferences

Dieckmann, Anja; Dippold, Katrin; Dietrich, Holger - In: Judgment and Decision Making 4 (2009) 3, pp. 200-213

strategies. We conclude that the new algorithm will not replace standard tools for analyzing preferences, but can boost the study …

Persistent link: https://www.econbiz.de/10005070440

On the role of recognition in consumer choice: A model comparison

Hilbig, Benjamin E. - In: Judgment and Decision Making 9 (2014) 1, pp. 51-57

One prominent model in the realm of memory-based judgments and decisions is the recognition heuristic. Under certain …

Persistent link: https://www.econbiz.de/10010735457

The beauty of simple models: Themes in recognition heuristic research

Goldstein, Daniel G.; Gigerenzer, Gerd - In: Judgment and Decision Making 6 (2011) 5, pp. 392-395

The advantage of models that do not use flexible parameters is that one can precisely show to what degree they predict behavior, and in what situations. In three issues of this journal, the recognition heuristic has been examined carefully from many points of view. We comment here on four...

Persistent link: https://www.econbiz.de/10009219987

The limited value of precise tests of the recognition heuristic

Pachur, Thorsten - In: Judgment and Decision Making 6 (2011) 5, pp. 413-422

of the recognition heuristic: (a) the connection between recognition memory and the recognition heuristic; and (b) the …

Persistent link: https://www.econbiz.de/10009219991

A new intuitionism: Meaning, memory, and development in Fuzzy-Trace Theory

Reyna, Valerie F. - In: Judgment and Decision Making 7 (2012) 3, pp. 332-359

Combining meaning, memory, and development, the perennially popular topic of intuition can be approached in a new way … neuroscience of risky decision making. These findings include memory interference (worse verbatim memory is associated with better … decreases in gray matter and increases in brain connectivity; developmental reversals in memory, judgment, and decision making …

Persistent link: https://www.econbiz.de/10010550650

Assessing the sensitivity of information distortion to four potential influences in studies of risky choice

Miller, Seth A.; DeKay, Michael L.; Stone, Eric R.; … - In: Judgment and Decision Making 8 (2013) 6, pp. 662-677

, repeated choice, memory requirements, and intermediate progress questions. In Experiment 1 (N = 515), the magnitude of … manipulation of initial preferences and participants' final choices, with the magnitude of the indirect effect being roughly … because reiterating that information strengthened emerging preferences. In Experiment 3 (N = 223), the removal of intermediate …

Persistent link: https://www.econbiz.de/10010719992

The wisdom of ignorant crowds: Predicting sport outcomes by mere recognition

Herzog, Stefan M.; Hertwig, Ralph - In: Judgment and Decision Making 6 (2011) 1, pp. 58-72

The collective recognition heuristic is a simple forecasting heuristic that bets on the fact that people's recognition knowledge of names is a proxy for their competitiveness: In sports, it predicts that the better-known team or player wins a game. We present two studies on the predictive power...

Persistent link: https://www.econbiz.de/10008835330

What have I just done? Anchoring, self-knowledge, and judgments of recent behavior

Cheek, Nathan N.; Coe-Odess, Sarah; Schwartz, Barry - In: Judgment and Decision Making 10 (2015) 1, pp. 76-85

malleability of memory. …

Persistent link: https://www.econbiz.de/10011145653