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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
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Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.; Papadopoulos, Nicolas G. - In: Latin American business review : journal of the … 13 (2012) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
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Brand personality of global quick-service restaurants in emerging and developed markets : a comparative study in Brazil and the US
Maciel, Fernanda Araujo; Rocha, Angela da; Silva, Jorge … - In: Latin American business review : journal of the … 14 (2014) 2, pp. 139-161
Persistent link: https://www.econbiz.de/10009792988
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Loyalty's antecedents : a cross-sector study
Perin, Marcelo Gattermann; Sampaio, Cláudio Hoffmann; … - In: Latin American business review : journal of the … 8 (2007) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10003504380
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Re-evaluation of the MARKOR scale dimensions in the Brazilian context
Gattermann Perin, Marcelo; Hoffmann Sampaio, Cláudio - In: Latin American business review : journal of the … 2 (2001) 3/4, pp. 27-48
Persistent link: https://www.econbiz.de/10001767475
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Profiling Peruvian consumers' lifestyles, market segmentation, and ethnocentrism
Spillan, John E.; Kucukemiroglu, Orsay; Mayolo, César … - In: Latin American business review : journal of the … 8 (2007) 4, pp. 38-59
Persistent link: https://www.econbiz.de/10003756846
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Personal values dimensions : a study on Brazilian executives
Giraldi, Janaina de Moura Engracia; Ikeda, Ana Akemi - In: Latin American business review : journal of the … 9 (2008) 2, pp. 169-187
Persistent link: https://www.econbiz.de/10003806184
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Comparison of Canadian and Mexican students' online shopping behavior
Ahmed, Sadrudin A.; Aguilar, Sergio - In: Latin American business review : journal of the … 14 (2014) 1, pp. 79-106
Persistent link: https://www.econbiz.de/10009771558
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Personality-based segmentation of Brazilian private banking clients
Segura, Antonio Cassio; Strehlau, Suzane - In: Latin American business review : journal of the … 13 (2012) 4, pp. 289-309
Persistent link: https://www.econbiz.de/10009714832
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Street markets influencing urban consumer behavior in Mexico
Rajagopal, Amritanshu - In: Latin American business review : journal of the … 11 (2010) 2, pp. 77-110
Persistent link: https://www.econbiz.de/10008748653