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Marketing theory
7
Marketingtheorie
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Paul E. Green
7
Conjoint analysis
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Market research
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Market segmentation
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Green, Paul E.
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Sheth, Jagdish N.
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Rao, Vithala R.
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Arabie, Phipps
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DeSarbo, Wayne
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Ding, Min
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Legends in marketing
Journal of marketing research : JMR
29
Journal of modelling in management
15
Marketing Science
13
Fundamentals of marketing research ; Vol. 6
11
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Management Science
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Marketing research : a magazine of management and applications
8
Journal of Modelling in Management
7
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
7
Strategic management journal
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
European Journal of Operational Research
5
European journal of operational research : EJOR
4
Journal of marketing
4
Business Horizons
3
Business horizons
3
Computational Statistics & Data Analysis
3
International Series in Quantitative Marketing
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of the Market Research Society : JMRS
3
Marketing letters : a journal of research in marketing
3
Marketing models : quantitative and behavioral
3
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
3
The journal of business : B
3
Applications of the sciences in marketing management
2
Interfaces : the INFORMS journal on the practice of operations research
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of Econometrics
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of econometrics
2
Journal of the Academy of Marketing Science
2
New-product forecasting : models and applications
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
2
Research report / Graduate School Research Institute Systems, Organisations and Management
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Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
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2
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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3
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
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4
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
5
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
6
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
7
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
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