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Wind, Yoram
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Legends in marketing
Journal of international marketing
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European Journal of Marketing
5
International Marketing Review
5
Journal of business research : JBR
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Marketing research : a magazine of management and applications
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Behavioral models for market analysis : foundations for marketing action
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California management review
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Does marketing need reform? : fresh perspectives on the future
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Handbook of international business
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing ; Vol. V
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International series in quantitative marketing
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Marketing management and strategy : a reader
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New-product forecasting : models and applications
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Psychology & marketing
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Review of marketing research
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The Journal of Business
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The network challenge : strategy, profit, and risk in an interlinked world
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AMA educators' proceedings
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Addison-Wesley series in marketing
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Advances in international marketing
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ECONIS (ZBW)
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Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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3
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
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4
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
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5
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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6
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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7
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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8
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
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9
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
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10
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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