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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand image"
~subject:"Tourism"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Tourism management : research, policies, practice
Journal of business research : JBR
350
The journal of product & brand management
281
The journal of brand management : an international journal
274
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Psychology & marketing
70
Journal of marketing communications
65
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
Journal of strategic marketing
53
Journal of international consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
SpringerLink / Bücher
48
Marketing letters : a journal of research in marketing
46
Cogent business & management
44
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
43
International marketing review
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of marketing
40
Journal of the Academy of Marketing Science
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
35
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Qualitative market research : an international journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
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ECONIS (ZBW)
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51
Integration akustischer Reize in die identitätsbasierte Markenführung
Krugmann, Dennis
-
2007
Persistent link: https://www.econbiz.de/10009665215
Saved in:
52
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
Saved in:
53
Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza
;
Pike, Steven
;
Lings, Ian
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
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54
Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Tourism management : research, policies, practice
40
(
2014
),
pp. 244-259
Persistent link: https://www.econbiz.de/10010227012
Saved in:
55
Destination Marketing Organizations and destination marketing : a narrative analysis of the literature
Pike, Steven
;
Page, Stephen J.
- In:
Tourism management : research, policies, practice
41
(
2014
),
pp. 202-227
Persistent link: https://www.econbiz.de/10010239915
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56
Brand personality of tourist destinations : an application of self-congruity theory
Usakli, Ahmet
;
Baloglu, Seyhmus
- In:
Tourism management : research, policies, practice
32
(
2011
)
1
,
pp. 114-127
Persistent link: https://www.econbiz.de/10008798726
Saved in:
57
Die Relevanz der Gastronomie für die Markenbildung
Zeller, Markus
-
2004
Persistent link: https://www.econbiz.de/10003368196
Saved in:
58
Markenimagekonfusion : ein Beitrag zur Erklärung eines neuen Verhaltensphänomens
Burmann, Christoph
;
Weers, Jan-Philipp
-
2006
Persistent link: https://www.econbiz.de/10003368198
Saved in:
59
Destination brand positions of a competitive set of near-home destinations
Pike, Steven
- In:
Tourism management : research, policies, practice
30
(
2009
)
6
,
pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
Saved in:
60
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
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