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Overcoming consumer resistance to innovation
Garcia, Rosanna; Bardhi, Fleura; Friedrich, Colette - In: MIT sloan management review 48 (2006/07) 4, pp. 82-88
Persistent link: https://www.econbiz.de/10003512597
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Set up remote workers to thrive
Mulki, Jay P.; Bardhi, Fleura; Lassk, Felicia; … - In: MIT sloan management review 51 (2009/10) 1, pp. 63-69
Persistent link: https://www.econbiz.de/10003945563
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MANAGING PEOPLE - Set Up Remote Workers to Thrive - As increasing numbers of employees work remotely, companies need to find effective ways to promote internal communication, socia...
Mulki, Jay; Bardhi, Fleura; Lassk, Felicia; … - In: MIT sloan management review 51 (2009) 1, pp. 63-70
Persistent link: https://www.econbiz.de/10008318928
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MARKETING - Overcoming Consumer Resistance to Innovation - Under the right circumstances, industry initiatives involving "coopetition" among competitors can reduce customers' reluc...
Garcia, Rosanna; Bardhi, Fleura; Friedrich, Colette - In: MIT sloan management review 48 (2007) 4, pp. 82-95
Persistent link: https://www.econbiz.de/10007757758
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Morph the Web to build empathy, trust and sales
Urban, Glen L.; Hauser, John R.; Liberali, Guilherme; … - In: MIT sloan management review 50 (2008/09) 4, pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
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The case for "benevolent" mobile apps
Urban, Glen L.; Sultan, Fareena - In: MIT sloan management review 56 (2014/15) 2, pp. 31-37
Persistent link: https://www.econbiz.de/10011339165
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Strategy-E-Business - Placing Trust at the Center of Your Internet Strategy - Consumers make Internet buying decisions on the basis of trust. How much trust your Web site needs to...
Urban, Glen L.; Sultan, Fareena; Qualls, William J. - In: MIT sloan management review 42 (2000) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10006282946
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The Coming Era of "Brand in the Hand" Marketing - The growing popularity of cell phones and other hand-held mobile devices has opened up new marketing possibilities.
Sultan, Fareena; Rohm, Andrew - In: MIT sloan management review 47 (2005) 1, pp. 83-95
Persistent link: https://www.econbiz.de/10006231454
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MARKETING - How to Market to Generation M(obile) - Young consumers have been notoriously difficult for advertisers to reach. Mobile marketing might provide the answer, but only if...
Sultan, Fareena; Rohm, Andrew J. - In: MIT sloan management review 49 (2008) 4, pp. 35-42
Persistent link: https://www.econbiz.de/10008080006
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DIGITAL BUSINESS - Morph the Web to Build Empathy, Trust and Sales - We've long been able to personalize what information the Internet tells us — But now comes "Web site morphing,"...
Urban, Glen L.; Hauser, John R.; Liberali, Guilherme; … - In: MIT sloan management review 50 (2009) 4, pp. 53-62
Persistent link: https://www.econbiz.de/10008280750