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~isPartOf:"MPRA Paper"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Brand"
~type_genre:"Article in journal"
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Brand
Consumer behaviour
57
Konsumentenverhalten
57
Brand management
40
Markenführung
40
Brand image
33
Markenimage
33
Markenartikel
22
Beziehungsmarketing
9
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9
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8
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5
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Cleff, Thomas
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2
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2
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Baswan, Taru
1
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1
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1
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1
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1
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1
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1
Joji Alex N.
1
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1
Lin, I Chun
1
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1
Mishra, Mukesh Kumar
1
Pattanayak, J. K.
1
Pegoo, M. K. K.
1
Purkayastha, Debapratim
1
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1
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1
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1
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1
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1
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1
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MPRA Paper
SpringerLink / Bücher
The IUP journal of brand management : IJBRM
Journal of business research : JBR
233
The journal of brand management : an international journal
190
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
The journal of consumer marketing
35
Marketing letters : a journal of research in marketing
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
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International marketing review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of market research
18
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
22
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1
Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Qumer, Syeda Maseeha
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012102913
Saved in:
2
Brand engagement and materialism : attitude towards shopping
Singh, Sarabjot
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 7-22
Persistent link: https://www.econbiz.de/10011627185
Saved in:
3
The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
Saved in:
4
Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Saved in:
5
Brand personality : finding compatibility between human personality and brand characteristics
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
Saved in:
6
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
7
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
8
Luxury brand architecture challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10011750998
Saved in:
9
Rost-structural luxury brand strategy : implicit luxury brands
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 22-29
Persistent link: https://www.econbiz.de/10011751063
Saved in:
10
Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv
;
Shah, Juhi
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
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