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Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Qumer, Syeda Maseeha; Purkayastha, Debapratim - In: The IUP journal of brand management : IJBRM 16 (2019) 2, pp. 45-62
Persistent link: https://www.econbiz.de/10012102913
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Brand engagement and materialism : attitude towards shopping
Singh, Sarabjot - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10011627185
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The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta - In: The IUP journal of brand management : IJBRM 13 (2016) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
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Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
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Brand personality : finding compatibility between human personality and brand characteristics
Mathews, Jose - In: The IUP journal of brand management : IJBRM 12 (2015) 2, pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
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A configurational model of brand loyalty
Mathews, Jose - In: The IUP journal of brand management : IJBRM 16 (2019) 4, pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
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A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru; Fatima, Farheen - In: The IUP journal of brand management : IJBRM 16 (2019) 4, pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
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Luxury brand architecture challenges
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 14 (2017) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10011750998
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Rost-structural luxury brand strategy : implicit luxury brands
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 14 (2017) 3, pp. 22-29
Persistent link: https://www.econbiz.de/10011751063
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Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv; Shah, Juhi - In: The IUP journal of brand management : IJBRM 14 (2017) 4, pp. 33-46
Persistent link: https://www.econbiz.de/10011854090