innovation for less than the full length of the patent and that royalty contracts can be used to overcome a time …-consistency problem faced by the innovator. Our results suggest that licensing contracts based on royalty have a longer duration than …

Brand represents reputation of offer. Branding means cultivating the reputation of offer. But brand and branding are … synergistic actions of entrepreneurship, a combination of vision and promotion strategy of offer by the management team. Brand is … make things better than the competition. This is how social success is built up. We believe that the country brand is the …

follows that the “brand” and the school’s current performance are complementary in increasing demand for places in the law …

compared with modern research directed toward developing a meaning of “brand”. We observe a gradual transition from a more … utilitarian provision of information regarding origins and quality to the addition of more complex brand image characteristics … over time. Including status/power, added value and finally, the development of brand personality. …

follows that the “brand” and the school’s current performance are complementary in increasing demand for places in the law …

undertaking with that belongs to a group with well-known brand which aims to expand on national and international market. This … share a recognized brand and provide quality services might mean the difference between financial success and failure. …