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The brand equity: evidence on marketing investment
Davcik, Nebojsa - Volkswirtschaftliche Fakultät, … - 2008
The author presents a model of the brand equity dimensions and how the model behaves if there are different marketing investments in the value of the brand. The goal of this research is to establish which dimensions and how they influence the brand equity performance in the researched industry...
Persistent link: https://www.econbiz.de/10008728066
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Tools to keep brands on the market
Doval, E; Doval, O - Volkswirtschaftliche Fakultät, … - 2010
Brand purpose is to increase shareholders’ wealth and making profit. Considering the organizations economic environment changes and the fall of the most markets, the paper is focused on the general forces impeding the brand development and on finding some tools to strengthen the brands.
Persistent link: https://www.econbiz.de/10008685566
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Keeping Luxury Inaccessible
Ward, David; Chiari, Claudia - Volkswirtschaftliche Fakultät, … - 2008
This paper sets out to explain and decipher luxury and especially inaccessible luxury with the intent to provide … enterprises three new analytical tools to ensure they stay ‘in front of the pack’. The paper starts by assessing what luxury was … models to assess also Inaccessible luxury. The three models specifically developed by the authors are: 1. The Tangibility of …
Persistent link: https://www.econbiz.de/10005622078
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The comeback of the Swiss watch industry on the world market: a business history of the Swatch Group (1983-2010)
Donzé, Pierre-Yves - Volkswirtschaftliche Fakultät, … - 2011
The objective of this paper is to contribute to a better understanding of the comeback of the Swiss watch industry on the world market since the end of the 1980s. It focuses on the Swatch Group (SG), currently the world’s biggest watch company. In 1983, the merger of the largest watch group...
Persistent link: https://www.econbiz.de/10009019737
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Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management
Omar, Emi Normalina; Jaafar, Harlina Suzana; Osman, … - Volkswirtschaftliche Fakultät, … - 2013
Purpose: In today’s highly competitive world scenario, in order for logistics and supply chain firms to be successful, resilient and sustainable, halalan-toyyiban supply chain could be the new insight in assisting the firm. Hence, the purpose of this study is to provide a practical definition...
Persistent link: https://www.econbiz.de/10011258634
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Бизнес моделиране в електронната търговия
Bonev, Pavlin - Volkswirtschaftliche Fakultät, … - 2013
This paper aims at presenting an in-depth review of the new economic relationships associated with the advent of e-commerce in the daily lives of consumers in Bulgaria, which greatly contributes to change and adapt to the modern business environment as well as to the new processes. In the paper...
Persistent link: https://www.econbiz.de/10011258864
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The Use of Guerilla Marketing In SMEs
Yüksekbilgili, Zeki - Volkswirtschaftliche Fakultät, … - 2014
Guerrilla marketing is defined as an advertising strategy, in which low-cost unconventional means are used, employs various techniques which keep costs at a minimum, and is often adopted by small companies. In this research, 100 SME’s that are working on different sectors in Istanbul have been...
Persistent link: https://www.econbiz.de/10011259079
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Impact of Service quality on customer satisfaction: a study of hotel industry of Faisalabad, Pakistan
Shafiq, Yasir; Shafique, Imran; Din, Muhammad Saadat; … - Volkswirtschaftliche Fakultät, … - 2013
The main purpose of this paper is to evaluate the hotels’ service quality through customer satisfaction. Theory tells us that if the customers are satisfied then the hotels are providing higher service quality. And also check that which dimensions of SERVPREF is need to be focused more in...
Persistent link: https://www.econbiz.de/10011259160
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Do consumers buy bread and diamond with the same attachment?
Subhani, Muhammad Imtiaz; Hasan, Syed Akif; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2012
Buying patterns of the country Pakistan has been investigated in regards to high and low involvement products. The investigation has taken various economic indicators namely inflation rate, unemployment rate, interest rate (average) and per capita income (MP) into account. The data years 1991...
Persistent link: https://www.econbiz.de/10011259295
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Stress management policy analysis: a preventative approach
Islam, Jamal; Mohajan, Haradhan; Datta, Rajib - Volkswirtschaftliche Fakultät, … - 2012
At the present world human resource is considered as one of the most important resource. In the era of dynamic business most of the organizations invest a huge amount of money and spend a great deal of time and efforts as though they can properly utilize and manage this vital resource. Stress is...
Persistent link: https://www.econbiz.de/10011259363