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The difference between perceptual and objective perfomance measures : an empirical analysis ; Report No. 04-102
Ailawadi, Kusum L.; Dant, Rajiv P.; Grewal, Dhruv - In: MSI reports : working paper series (2004) 1, pp. 77-101
Persistent link: https://www.econbiz.de/10002200394
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When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10003814444
Cover Image
The difference between perceptual and objective perfomance measures : an empirical analysis ; Report No. 04-102
Ailawadi, Kusum L.; Dant, Rajiv P.; Grewal, Dhruv - In: MSI reports : working paper series (2004) 1, pp. 77-101
Persistent link: https://www.econbiz.de/10009893409
Cover Image
When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10009893519