When Wal-Mart enters : retailer reactions and sales outcomes
Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna, and Michael W. Kruger
| Year of publication: |
2008
|
|---|---|
| Authors: | Ailawadi, Kusum L. ; Zhang, Jie ; Krishna, Aradhna ; Kruger, Michael W. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2008, 4, p. 123-146
|
| Subject: | Wal-Mart Stores | Handelskette | Retail chain | Internationaler Markteintritt | International market entry | Standortwettbewerb | Territorial competition | Marketingmanagement | Marketing management | Lebensmitteleinzelhandel | Food retailing | Empirische Methode | Empirical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003814444