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Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna; Bijmolt, Tammo H. A. - In: MSI reports : working paper series (2003) 4, pp. 91-109
Persistent link: https://www.econbiz.de/10002090572
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Integrated marketing communications at the marketing-sales interface ; Report No. 06-102
Smith, Timothy M.; Gopalakrishna, Srinath; Chatterjee, … - In: MSI reports : working paper series (2006) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10003340369
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Firm capabilities, timing of internet adoption, and performance : Report No. 05-119
Shi, Larry; Hulland, John; Chatterjee, Rabikar; Nguyen, Dung - In: MSI reports : working paper series (2005) 4, pp. 49-69
Persistent link: https://www.econbiz.de/10003294210
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Firm capabilities, timing of internet adoption, and performance : Report No. 05-119
Shi, Larry; Hulland, John; Chatterjee, Rabikar; Nguyen, Dung - In: MSI reports : working paper series (2005) 4, pp. 49-69
Persistent link: https://www.econbiz.de/10009893449
Cover Image
Integrated marketing communications at the marketing-sales interface ; Report No. 06-102
Smith, Timothy M.; Gopalakrishna, Srinath; Chatterjee, … - In: MSI reports : working paper series (2006) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10009893456
Cover Image
Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna; Bijmolt, Tammo H. A. - In: MSI reports : working paper series (2003) 4, pp. 91-109
Persistent link: https://www.econbiz.de/10009893400