Integrated marketing communications at the marketing-sales interface ; Report No. 06-102
by Timothy M. Smith, Srinath Gopalakrishna and Rabikar Chatterjee
Year of publication: |
2006
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Authors: | Smith, Timothy M. ; Gopalakrishna, Srinath ; Chatterjee, Rabikar |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2006, 1, p. 45-68
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