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BRAN*EQT : a model and simulator for estimating, tracking, and managing multicategory brand equity
Shankar, Venkatesh; Azar, Pablo; Fuller, Matthew - In: MSI reports : working paper series (2007) 2, pp. 51-76
Persistent link: https://www.econbiz.de/10003605648
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BRAN*EQT : a model and simulator for estimating, tracking, and managing multicategory brand equity
Shankar, Venkatesh; Azar, Pablo; Fuller, Matthew - In: MSI reports : working paper series (2007) 2, pp. 51-76
Persistent link: https://www.econbiz.de/10009893488
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Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Vadakkepatt, Gautham Gopal; Shankar, Venkatesh; … - In: MSI reports : working paper series (2010) 3, pp. 45-95
Persistent link: https://www.econbiz.de/10008841379
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New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116
Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: MSI reports : working paper series (2006) 3, pp. 23-48
Persistent link: https://www.econbiz.de/10003393772
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Asymmetric new product development alliances : are the gains symmetric across the partners? ; report No. 06-117
Kalaignanam, Kartik; Shankar, Venkatesh; Varadarajan, Rajan - In: MSI reports : working paper series (2006) 3, pp. 49-74
Persistent link: https://www.econbiz.de/10003393778
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Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.; Roberts, John; Shankar, Venkatesh - In: MSI reports : working paper series (2011) 1, pp. 43-103
Persistent link: https://www.econbiz.de/10009383325
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Can a late mover use international market entry strategy to challenge the pioneer? : Report No. 05-118
Fischer, Marc; Shankar, Venkatesh; Clement, Michel - In: MSI reports : working paper series (2005) 4, pp. 25-48
Persistent link: https://www.econbiz.de/10003294169
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First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: MSI reports : working paper series (2005) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10002830700
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First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: MSI reports : working paper series (2005) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10009893433
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Can a late mover use international market entry strategy to challenge the pioneer? : Report No. 05-118
Fischer, Marc; Shankar, Venkatesh; Clement, Michel - In: MSI reports : working paper series (2005) 4, pp. 25-48
Persistent link: https://www.econbiz.de/10009893450