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Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: MSI reports : working paper series (2008) 1, pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
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The short- and long-term impact of an assortment reduction on category sales ; Report No. 06-106
Sloot, Laurens M.; Fok, Dennis; Verhoef, Peter C. - In: MSI reports : working paper series (2006) 1, pp. 137-155
Persistent link: https://www.econbiz.de/10003340389
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Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
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Managing customer relationships in business markets : the role of critical incidents
Doorn, Jenny van; Verhoef, Peter C. - In: MSI reports : working paper series (2007) 1, pp. 27-50
Persistent link: https://www.econbiz.de/10003605771
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Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.; Leeflang, Peter S. H. - In: MSI reports : working paper series (2008) 1, pp. 83-114
Persistent link: https://www.econbiz.de/10009893503
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A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter S. H.; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10009893547
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Valuing brand assets : a cost-effective and easy-to-implement measurement approach
Fischer, Marc - In: MSI reports : working paper series (2007) 2, pp. 25-50
Persistent link: https://www.econbiz.de/10003605643
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Valuing brand assets : a cost-effective and easy-to-implement measurement approach
Fischer, Marc - In: MSI reports : working paper series (2007) 2, pp. 25-50
Persistent link: https://www.econbiz.de/10009893489
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Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153
Persistent link: https://www.econbiz.de/10003579959