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MSI reports : working paper series
Journal of marketing research : JMR
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
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31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
ERIM report series research in management
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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9
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Fundamentals of marketing research ; Vol. 6
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The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
Saved in:
2
Growth acceleration across technology generations
Stremersch, Stefan
;
Muller, Eitan
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10003605736
Saved in:
3
Marketing of the life sciences : a new framework and research agenda for a nascent field
Stremersch, Stefan
;
Van Dyck, Walter
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 121-158
Persistent link: https://www.econbiz.de/10003857422
Saved in:
4
Consumer preferences for mass customization ; Report No. 04-118
Dellaert, Benedict G. C.
;
Stremersch, Stefan
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 27-48
Persistent link: https://www.econbiz.de/10002707925
Saved in:
5
Modeling global spillover in new product takeoff
Everdingen, Yvonne Maria van
;
Fok, Dennis
;
Stremersch, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 95-122
Persistent link: https://www.econbiz.de/10003814442
Saved in:
6
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10009893535
Saved in:
7
Consumer preferences for mass customization ; Report No. 04-118
Dellaert, Benedict G. C.
;
Stremersch, Stefan
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009893427
Saved in:
8
Growth acceleration across technology generations
Stremersch, Stefan
;
Muller, Eitan
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10009893485
Saved in:
9
Modeling global spillover in new product takeoff
Everdingen, Yvonne van
;
Fok, Dennis
;
Stremersch, Stefan
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 95-122
Persistent link: https://www.econbiz.de/10009893520
Saved in:
10
Marketing of the life sciences : a new framework and research agenda for a nascent field
Stremersch, Stefan
;
Dyck, Walter van
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 121-158
Persistent link: https://www.econbiz.de/10009893525
Saved in:
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