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Crisis management of the pricing mistakes committed by Dell
Chi, Der-jang; Hung, Hsu-feng - In: Management decision : MD 49 (2011) 6, pp. 860-873
Persistent link: https://www.econbiz.de/10009239532
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The theoretical foundations of value-informed pricing in the service-dominant logic of marketing
Ingenbleek, Paul T. M. - In: Management decision : MD 52 (2014) 1, pp. 33-53
Purpose: In the mainstream normative pricing literature, value assessment is virtually non-existent. Although the resource-based literature recognizes that pricing is a competence, value-informed pricing practices are still weakly grounded in theory. The purpose of this paper is to strengthen...
Persistent link: https://www.econbiz.de/10010259550
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The influence of partner's trust-commitment relationship on electronic commerce strategic planning
Lai, Jhih-ming; Lee, Gwo-guang; Hsu, Wei-lin - In: Management decision : MD 47 (2009) 3, pp. 491-507
Persistent link: https://www.econbiz.de/10009524559
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Creating dynamic capabilities to increase customer value
Martelo Landroguez, Silvia; Barroso Castro, Carmen; … - In: Management decision : MD 49 (2011) 7, pp. 1141-1159
Persistent link: https://www.econbiz.de/10009355121
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Effects of organizational and serviceperson orientation on customer loyalty
Colwell, Scott; Hogarth-Scott, Sandra; Jiang, Depeng; … - In: Management decision : MD 47 (2009) 10, pp. 1489-1513
Persistent link: https://www.econbiz.de/10009524483
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Understanding customer loyalty through system dynamics : the case of a public sports service in Spain
García, Jose Antonio Martínez; Caro, Laura Martínez - In: Management decision : MD 47 (2009) 1, pp. 151-172
Persistent link: https://www.econbiz.de/10009524597
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Taking sport seriously
Adcroft, Andy (contributor) - 2009
Persistent link: https://www.econbiz.de/10009524631
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Dynamic effects of business cycles on business relationships
Alajoutsijärvi, Kimmo; Mainela, Tuija; Ulkuniemi, Pauliina - In: Management decision : MD 50 (2012) 2, pp. 291-304
Persistent link: https://www.econbiz.de/10009531351
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Customer engagement, buyer-seller relationships, and social media
Sashi, C. M. - In: Management decision : MD 50 (2012) 2, pp. 253-272
Persistent link: https://www.econbiz.de/10009531358
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Customer relationship management capabilities : measurement, antecedents and consequences
Wang, Yonggui; Feng, Hui - In: Management decision : MD 50 (2012) 1, pp. 115-129
Persistent link: https://www.econbiz.de/10009531394