The theoretical foundations of value-informed pricing in the service-dominant logic of marketing
Year of publication: |
2014
|
---|---|
Authors: | Ingenbleek, Paul T. M. |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 1, p. 33-53
|
Subject: | Service-dominant logic | Pricing | Value creation | Resource-advantage theory | Service-Dominant Logic | Marketingtheorie | Marketing theory | Betriebliche Wertschöpfung | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing |
-
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei, (2015)
-
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia, (2018)
-
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S., (2016)
- More ...
-
Positioning Strategies for Animal‐Friendly Products : A Social Dilemma Approach
Riemsdijk, Lenka, (2020)
-
Integrating producers at the base of the pyramid with global markets : a market learning approach
Adekambi, Souleïmane A., (2015)
-
Anagnostou, Angela, (2015)
- More ...