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Entrepreneurial co-creation : a research vision to be materialised

Shams, S. M. Riad; Kaufmann, Hans Rüdiger - In: Management decision : MD 54 (2016) 6, pp. 1250-1268

Persistent link: https://www.econbiz.de/10011516754

Networked new service development process : a participant value perspective

Makkonen, Hannu; Komulainen, Hanna - In: Management decision : MD 52 (2014) 1, pp. 18-32

Purpose: The purpose of this paper is to shed light on perceived value for the participating actors during the new service development (NSD) process. The authors are particularly interested in how participant value emerges in a multi-actor NSD process and how it can be conceptualized....

Persistent link: https://www.econbiz.de/10010259551

Is brand value co-creation actionable? : a facilitation perspective

Biraghi, Silvia; Gambetti, Rossella Chiara - In: Management decision : MD 55 (2017) 7, pp. 1476-1488

Persistent link: https://www.econbiz.de/10011731347

Customer engagement, buyer-seller relationships, and social media

Sashi, C. M. - In: Management decision : MD 50 (2012) 2, pp. 253-272

Persistent link: https://www.econbiz.de/10009531358

Do task- and relation-oriented customers co-create a better quality of service? : an empirical study of customer-dominant logic

Cheung, Fung Yi Millissa; To, Wai Ming - In: Management decision : MD 53 (2015) 1, pp. 179-197

Persistent link: https://www.econbiz.de/10010520362

Prosumer engagement in innovation strategies : the prosumer creativity and focus model

Seran, Sabina; Izvercian, Monica - In: Management decision : MD 52 (2014) 10, pp. 1968-1980

Persistent link: https://www.econbiz.de/10010462684

The role of customer participation for enhancing repurchase intention

Chen, Chih-Cheng Volvic; Chen, Chih-Jou - In: Management decision : MD 55 (2017) 3, pp. 547-562

Persistent link: https://www.econbiz.de/10011704289

The transpiring journey of customer engagement research in marketing : a systematic review of the past decade

Islam, Jamid Ul; Rahman, Zillur - In: Management decision : MD 54 (2016) 8, pp. 2008-2034

Persistent link: https://www.econbiz.de/10011593431

Bonding and spreading : co-creative relationships and interaction with consumers in South Korea's indie music industry

Choi, Hwanho; Burnes, Bernard - In: Management decision : MD 55 (2017) 9, pp. 1905-1923

Persistent link: https://www.econbiz.de/10011778994

Fair play : perceived fairness in crowdsourcing competitions and the customer relationship-related consequences

Faullant, Rita; Füller, Johann; Hutter, Katja - In: Management decision : MD 55 (2017) 9, pp. 1924-1941

Persistent link: https://www.econbiz.de/10011779004