strategies adopted by firms in business markets: Emergent value sales strategy; Life-cycle value management strategy; and … management literature. The purpose of this paper is to examine potential customer value assessment strategies for business … Dedicated value specialist strategy. These strategies highlight different ways of managing and coordinating organizational units …

variables (determinants), decision making (pricing strategy and price and product-line structures) and its consequence in terms …

Purpose: Business strategy and its quest for sustainable competitive advantage and success is challenged by external … and internal change, which increasingly takes the form of radical discontinuity. However, emergent strategy models are … rising as concepts and constructs, possibly impacting on the advancement of strategic management theory and practices: these …