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Customer engagement, buyer-seller relationships, and social media
Sashi, C. M. - In: Management decision : MD 50 (2012) 2, pp. 253-272
Persistent link: https://www.econbiz.de/10009531358
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Creating dynamic capabilities to increase customer value
Martelo Landroguez, Silvia; Barroso Castro, Carmen; … - In: Management decision : MD 49 (2011) 7, pp. 1141-1159
Persistent link: https://www.econbiz.de/10009355121
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Three strategies for customer value assessment in business markets
Keränen, Joona; Jalkala, Anne - In: Management decision : MD 52 (2014) 1, pp. 79-100
management literature. The purpose of this paper is to examine potential customer value assessment strategies for business … strategies adopted by firms in business markets: Emergent value sales strategy; Life-cycle value management strategy; and …
Persistent link: https://www.econbiz.de/10010259548
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Social media's impact on organizational performance and entrepreneurial orientation in organizations
Farzana Parveen; Noor Ismawati Jaafar; Sulaiman Ainin - In: Management decision : MD 54 (2016) 9, pp. 2208-2234
Persistent link: https://www.econbiz.de/10011551567
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Building brand loyalty through managing brand community commitment
Hur, Won-moo; Ahn, Kwang-ho; Kim, Minsung - In: Management decision : MD 49 (2011) 7, pp. 1194-1213
Persistent link: https://www.econbiz.de/10009355105
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Factors enhancing the posting of negative behavior in social media and its impact on venting negative emotions
Yen, Yung-Shen - In: Management decision : MD 54 (2016) 10, pp. 2462-2484
Persistent link: https://www.econbiz.de/10011579626
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The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul; Rahman, Zillur - In: Management decision : MD 54 (2016) 8, pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
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Quality dimensions in online communities influence purchase intentions
Wang, Chung-Yu; Lee, Hsiao-Ching; Liu, Chih-Chung - In: Management decision : MD 55 (2017) 9, pp. 1984-1998
Persistent link: https://www.econbiz.de/10011779017
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Speed leaders and quality champions : analyzing the effect of market orientation and technology orientation alignment on new product innovation
Leng, Zongyang; Liu, Zhiying; Tan, Min; Pang, Jiangang - In: Management decision : MD 53 (2015) 6, pp. 1247-1267
Persistent link: https://www.econbiz.de/10011332961
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Pollo Campero in the USA
Brenes, Esteban R.; Chattopadyay, Amitava; Ciravegna, … - In: Management decision : MD 52 (2014) 9, pp. 1649-1679
Persistent link: https://www.econbiz.de/10010429733