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Speed leaders and quality champions : analyzing the effect of market orientation and technology orientation alignment on new product innovation
Leng, Zongyang; Liu, Zhiying; Tan, Min; Pang, Jiangang - In: Management decision : MD 53 (2015) 6, pp. 1247-1267
Persistent link: https://www.econbiz.de/10011332961
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Pollo Campero in the USA
Brenes, Esteban R.; Chattopadyay, Amitava; Ciravegna, … - In: Management decision : MD 52 (2014) 9, pp. 1649-1679
Persistent link: https://www.econbiz.de/10010429733
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Creating dynamic capabilities to increase customer value
Martelo Landroguez, Silvia; Barroso Castro, Carmen; … - In: Management decision : MD 49 (2011) 7, pp. 1141-1159
Persistent link: https://www.econbiz.de/10009355121
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The cross-effects of sponsorship in non-professional sports communities
Andreini, Daniela; Pedeliento, Giuseppe; Bergamaschi, Mara - In: Management decision : MD 52 (2014) 10, pp. 2044-2068
Persistent link: https://www.econbiz.de/10010462671
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The impact of different types of market orientation on product innovation performance : evidence from Chinese manufacturers
Zhang, Jing; Duan, Yanling - In: Management decision : MD 48 (2010) 6, pp. 849-867
Persistent link: https://www.econbiz.de/10003996712
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Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks
Cambra-Fierro, Jesús; Florin, Juan M.; Perez, Lourdes; … - In: Management decision : MD 49 (2011) 3, pp. 444-467
Persistent link: https://www.econbiz.de/10009155509
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Outsourced marketing : it's the communication that matters
Walker, Matthew; Sartore, Melanie; Taylor, Robin - In: Management decision : MD 47 (2009) 6, pp. 895-918
Persistent link: https://www.econbiz.de/10009524532
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Customer engagement, buyer-seller relationships, and social media
Sashi, C. M. - In: Management decision : MD 50 (2012) 2, pp. 253-272
Persistent link: https://www.econbiz.de/10009531358
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Clusters, technological knowledge spillovers, and performance : the moderating roles of local ownership ties and a local market orientation
Liao, Tsai-Ju - In: Management decision : MD 53 (2015) 2, pp. 469-490
Persistent link: https://www.econbiz.de/10011300941
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Brand counter-extensions for fight-back and appeal strategies
Chang, Kuei-Feng; Yang, Hao-Wei - In: Management decision : MD 51 (2013) 4, pp. 839-853
Purpose: Faced with the aggressive and invasive behavior of a competitor, it is necessary for a firm to adopt strategies to protect its market share. This study aims to examine brand counter‐extension strategy as a means of fighting back against strong competitors. Design/methodology/approach:...
Persistent link: https://www.econbiz.de/10009755728