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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Pricing strategy"
~subject:"Social Web"
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E-Game-Advertising als Ersatz...
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Consumer behaviour
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Werbung
81
Advertising
67
Internet marketing
22
Online-Marketing
22
advertising
22
Advertising effects
21
Werbewirkung
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Lans, Ralf van der
2
Amaldoss, Wilfred
1
Athey, Susan
1
Baye, Michael R.
1
Bradlow, Eric T.
1
Bruggen, Gerrit H. van
1
Calvano, Emilio
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Celis, L. Elisa
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Chen, Ningyuan
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Guo, Liang
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1
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1
Lei, Xiao
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Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
149
Journal of business research : JBR
121
Journal of marketing communications
100
International journal of advertising : the quarterly review of marketing communications
78
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
53
Journal of retailing and consumer services
51
International journal of internet marketing and advertising : IJIMA
48
Journal of advertising
46
Journal of advertising : official publication of the American Academy of Advertising
45
Psychology & marketing
44
Journal of promotion management : JPM
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
European journal of operational research : EJOR
27
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Health marketing quarterly
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Marketing letters : a journal of research in marketing
22
Asia Pacific journal of marketing and logistics
20
Journal of marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
International journal of industrial organization
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of consumer studies
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
European journal of marketing
16
Journal of business ethics : JOBE
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
CESifo working papers
15
Journal of global marketing
15
Marketing intelligence & planning
15
Technological forecasting & social change : an international journal
15
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ECONIS (ZBW)
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1
Loot box pricing and design
Chen, Ningyuan
;
Elmachtoub, Adam N.
;
Hamilton, Michael L.
; …
- In:
Management science : journal of the Institute for …
67
(
2021
)
8
,
pp. 4809-4825
Persistent link: https://www.econbiz.de/10012625032
Saved in:
2
Efficient estimation of network games of incomplete information : application to large online social networks
Chen, Xi
;
Lans, Ralf van der
;
Trusov, Michael
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7575-7598
Persistent link: https://www.econbiz.de/10012815389
Saved in:
3
A dynamic model of player level-progression decisions in online gaming
Zhao, Yi
;
Yang, Sha
;
Shum, Matthew
;
Dutta, Shantanu
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8062-8082
Persistent link: https://www.econbiz.de/10014279948
Saved in:
4
Brand and price advertising in online markets
Baye, Michael R.
;
Morgan, John
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
Saved in:
5
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
6
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
7
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
8
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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9
Buy-it-now or take-a-chance : price discrimination through randomized auctions
Celis, L. Elisa
;
Lewis, Gregory
;
Mobius, Markus
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 2927-2948
Persistent link: https://www.econbiz.de/10010461781
Saved in:
10
Price advertising by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
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