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Ad networks and consumer tracking
D'Annunzio, Anna; Russo, Antonio - In: Management science : journal of the Institute for … 66 (2020) 11, pp. 5040-5058
Persistent link: https://www.econbiz.de/10012390759
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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Internet governance through site shutdowns : the impact of shutting down two major commercial sex advertising sites
Zeng, Helen Shuxuan; Danaher, Brett; Smith, Michael D. - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8234-8248
Persistent link: https://www.econbiz.de/10014280119
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The effect of content on global Internet adoption and the global "digital divide"
Viard, V. Brian; Economides, Nicholas - In: Management science : journal of the Institute for … 61 (2015) 3, pp. 665-686
Persistent link: https://www.econbiz.de/10010505816