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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
~subject:"SME"
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Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
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Journal of business research : JBR
42
Springer eBook Collection
24
Europäische Hochschulschriften / 5
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Journal of Islamic marketing : JIMA
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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15
Cogent business & management
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Marketing theory
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Edward Elgar E-Book Archive
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Eurasian Studies in Business and Economics
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European journal of marketing : EJM
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International journal of islamic marketing and branding
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International journal of wine business research : IJWBR
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10
Journal of retailing and consumer services
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Journal of strategic marketing
10
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Asia Pacific journal of marketing and logistics
9
Entrepreneurship marketing : principles and practice of SME marketing
9
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Journal of research in marketing and entrepreneurship
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Journal of small business and enterprise development
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Small business economics : an entrepreneurship journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of historical research in marketing
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Journal of international food & agribusiness marketing
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1
Business practices in small firms in developing countries
McKenzie, David J.
;
Woodruff, Christopher
- In:
Management science : journal of the Institute for …
63
(
2017
)
9
,
pp. 2967-2981
Persistent link: https://www.econbiz.de/10011748877
Saved in:
2
Latent homophily or social influence? : an empirical analysis of purchase within a social network
Ma, Liye
;
Krishnan, Ramayya
;
Montgomery, Alan
- In:
Management science : journal of the Institute for …
61
(
2015
)
2
,
pp. 454-473
Persistent link: https://www.econbiz.de/10010490843
Saved in:
3
How point-of-sale
marketing
mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
4
Contracts, biases, and consumption of access services
Leider, Stephen
;
Sahin, Ozge
- In:
Management science : journal of the Institute for …
60
(
2014
)
9
,
pp. 2198-2222
Persistent link: https://www.econbiz.de/10010461980
Saved in:
5
Content-based model of web search behavior : an application to TV show search
Liu, Jia
;
Toubia, Olivier
;
Hill, Shawndra
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
Saved in:
6
Cardinality bundling with Spence-Mirrlees reservation prices
Wu, Jianqing
;
Tawarmalani, Mohit
;
Kannan, Karthik N.
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1891-1908
Persistent link: https://www.econbiz.de/10012022676
Saved in:
7
The value of personal information in online markets with endogenous privacy
Montes, Rodrigo
;
Zantman, Wilfried Sand-
;
Valletti, …
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1342-1362
Persistent link: https://www.econbiz.de/10012013816
Saved in:
8
Translated attributes as choice architecture : aligning objectives and choices through decision signposts
Ungemach, Christoph
;
Camilleri, Adrian R.
;
Johnson, Eric J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2445-2459
Persistent link: https://www.econbiz.de/10011874356
Saved in:
9
How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
Saved in:
10
Consumer choice models with endogenous network effects
Wang, Ruxian
;
Wang, Zizhuo
- In:
Management science : journal of the Institute for …
63
(
2017
)
11
,
pp. 3944-3960
Persistent link: https://www.econbiz.de/10011772823
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