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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
NBER working paper series
306
Working paper / National Bureau of Economic Research, Inc.
286
Journal of advertising research
236
NBER Working Paper
222
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
168
SpringerLink / Bücher
166
Journal of marketing communications
147
Discussion paper / Centre for Economic Policy Research
116
Journal of historical research in marketing
115
Europäische Hochschulschriften / 5
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Springer eBook Collection
96
Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG
88
Journal of promotion management : JPM
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
The economic history review : a journal of economic and social history
75
European journal of operational research : EJOR
73
Journal of marketing
73
European journal of marketing : EJM
67
The journal of economic history
66
Business history
64
Journal of promotion management : innovations in planning and applied research
64
CESifo working papers
62
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
54
Jahrbuch für Wirtschaftsgeschichte
54
Psychology & marketing
53
Wirtschafts- und Verwaltungsstudien mit besonderer Berücksichtigung Bayerns
53
Journal of current issues and research in advertising : JCIRA
51
Discussion papers / CEPR
49
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
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ECONIS (ZBW)
81
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1
Estimation uncertainty and optimal advertising decisions
Aykac, Ahmet
(
contributor
)
- In:
Management science : journal of the Institute for …
35
(
1989
)
1
,
pp. 42-50
Persistent link: https://www.econbiz.de/10001066767
Saved in:
2
An analysis of optimal advertising under uncertainty
Nguyen, Dung
- In:
Management science : journal of the Institute for …
31
(
1985
)
5
,
pp. 622-633
Persistent link: https://www.econbiz.de/10001015664
Saved in:
3
Closed-loop advertising strategies in a duopoly
Fruchter, Gila E.
- In:
Management science : journal of the Institute for …
43
(
1997
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
Saved in:
4
Optimal advertising policies for diffusion models of new product innovation in monopolistic situations
Dockner, Engelbert J.
- In:
Management science : journal of the Institute for …
34
(
1988
)
1
,
pp. 119-130
Persistent link: https://www.econbiz.de/10001057292
Saved in:
5
Diffusion and advertising : the German telephone campaign
Simon, Hermann
- In:
Management science : journal of the Institute for …
33
(
1987
)
4
,
pp. 451-466
Persistent link: https://www.econbiz.de/10001025308
Saved in:
6
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
7
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
8
When should firms expose themselves to risk?
Alexandrov, Alexei
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 3001-3008
Persistent link: https://www.econbiz.de/10011413512
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9
Ad revenue optimization in live broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
Saved in:
10
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
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