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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Werbung
81
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67
advertising
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4
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3
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
263
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222
International journal of advertising : the review of marketing communications
216
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200
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191
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186
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138
SpringerLink / Bücher
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
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98
Publizistik : Vierteljahreshefte für Kommunikationsforschung
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94
JMM : the international journal on media management
83
Young Consumers
83
CESifo working papers
82
European journal of marketing : EJM
82
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78
European journal of operational research : EJOR
77
Journal of historical research in marketing
73
Jahrbuch der Absatz- und Verbrauchsforschung
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of promotion management : innovations in planning and applied research
70
Marketing Science
70
Journal of retailing and consumer services
69
International journal of internet marketing and advertising : IJIMA
68
Psychology & marketing
68
Applied economics
67
International journal of industrial organization
65
Journal of business ethics : JOBE
64
Discussion paper / Centre for Economic Policy Research
63
Information economics and policy : IEP
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ECONIS (ZBW)
114
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1
The impact of consumer multi-homing on
advertising
markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
2
Advertising
spending and media bias : evidence from news coverage of car safety recalls
Beattie, Graham
;
Durante, Ruben
;
Knight, Brian G.
;
Sen, …
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 698-719
Persistent link: https://www.econbiz.de/10012505246
Saved in:
3
Ad blocking
Gritckevich, Aleksandr
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4703-4724
Persistent link: https://www.econbiz.de/10013369115
Saved in:
4
Responses to entry in multi-sided markets : the impact of craigslist on local newspapers
Seamans, Robert
;
Zhu, Feng
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 476-493
Persistent link: https://www.econbiz.de/10010258778
Saved in:
5
Newspaper
censorship in China : evidence from tunneling scandals
Hope, Ole-Kristian
;
Li, Yi
;
Liu, Qiliang
;
Wu, Han
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7142-7166
Persistent link: https://www.econbiz.de/10012703803
Saved in:
6
Spillovers from online engagement : how a
newspaper
subscriber's activation of digital paywall access affects her retention and subscription revenue
Pattabhiramaiah, Adithya
;
Overby, Eric
;
Xu, Lizhen
- In:
Management science : journal of the Institute for …
68
(
2022
)
5
,
pp. 3528-3548
Persistent link: https://www.econbiz.de/10013368690
Saved in:
7
Targeted
advertising
in
magazine
markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
8
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
9
User-generated content and bias in news media
Yildrim, Pinar
;
Gal-Or, Esther
;
Geylani, Tansev
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2655-2666
Persistent link: https://www.econbiz.de/10010234732
Saved in:
10
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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