Narrow search
Showing 1 - 10 of 121
Cover Image
Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Cover Image
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Cover Image
Compensation and peer effects in competing sales teams
Chan, Tat; Li, Jia; Pierce, Lamar - In: Management science : journal of the Institute for … 60 (2014) 8, pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
Cover Image
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Cover Image
Competitive strategies for two firms with asymmetric production cost structures
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 37 (1991) 11, pp. 1452-1473
Persistent link: https://www.econbiz.de/10001115788
Cover Image
Integrating distribution strategy and tactics : a model and an application
Rangan, V. Kasturi - In: Management science : journal of the Institute for … 37 (1991) 11, pp. 1377-1389
Persistent link: https://www.econbiz.de/10001115796
Cover Image
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan - In: Management science : journal of the Institute for … 38 (1992) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Cover Image
Market segmentation, cannibalization, and the timing of product introductions
Moorthy, K. S. - In: Management science : journal of the Institute for … 38 (1992) 3, pp. 345-359
Persistent link: https://www.econbiz.de/10001124419
Cover Image
Brand extensions : when to use them
Sullivan, Mary W. - In: Management science : journal of the Institute for … 38 (1992) 6, pp. 793-806
Persistent link: https://www.econbiz.de/10001127118
Cover Image
Management, strategy, and industry structure as influences on the success of new firms : a structural model
Keeley, Robert H. - In: Management science : journal of the Institute for … 36 (1990) 10, pp. 1256-1267
Persistent link: https://www.econbiz.de/10001097174