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Dynamic analysis of consumer response to marketing strategies
Hauser, John R.; Wisniewski, Kenneth J. - In: Management science : journal of the Institute for … 28 (1982) 5, pp. 455-486
Persistent link: https://www.econbiz.de/10002844266
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Equilibrium stochastic choice and market penetration theories : derivations and comparisons
Bass, Frank M.; Jeuland, Abel; Wright, Gordon P. - In: Management science : journal of the Institute for … 22 (1976) 10, pp. 1051-1063
Persistent link: https://www.econbiz.de/10001879298
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Cost-benefit models for explaining consumer choice and information seeking behavior
Ratchford, Brian T. - In: Management science : journal of the Institute for … 28 (1982) 2, pp. 197-212
Persistent link: https://www.econbiz.de/10002687200
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Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 26 (1980) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
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Multi-period consumption decision under conditions of uncertainty
Levy, Haim - In: Management science : journal of the Institute for … 22 (1976) 11, pp. 1258-1267
Persistent link: https://www.econbiz.de/10002372798
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A modified linear learning model of buyer behavior
Lilien, Gary L. - In: Management science : journal of the Institute for … 20 (1974) 7, pp. 1027-1036
Persistent link: https://www.econbiz.de/10002236043
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The Attribute-Dynamic Attitude Model (ADAM)
Zeleny, Milan - In: Management science : journal of the Institute for … 23 (1976) 1, pp. 12-26
Persistent link: https://www.econbiz.de/10003037749
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Marketing management models
Montgomery, David B. (contributor) - In: Management science : journal of the Institute for … 18 (1971) 45, pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
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The bargain value model and a comparison of managerial implications with the linear learning model
Keon, John W. - In: Management science : journal of the Institute for … 26 (1980) 11, pp. 1117-1130
Persistent link: https://www.econbiz.de/10003600847
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A comparative evaluation of multiattribute consumer preference models
Currim, Imram S.; Sarin, Rakesh K. - In: Management science : journal of the Institute for … 30 (1984) 5, pp. 543-561
Persistent link: https://www.econbiz.de/10002042071