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Shouting to be heard in advertising
Anderson, Simon P.; Palma, André de - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
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Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.; Zou, Dan; Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
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Information acquisition during online decision making : a model-based exploration using eye-tracking data
Shi, Savannah Wei; Wedel, Michel; Pieters, F. G. M. Rik - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1009-1026
Persistent link: https://www.econbiz.de/10009751217
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Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.; Liberali, Guilherme; Urban, Glen L. - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
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Leveraging experienced consumers to attract new consumers : an equilibrium analysis of displaying deal sales by daily deal websites
Subramanian, Upender; Rao, Ram C. - In: Management science : journal of the Institute for … 62 (2016) 12, pp. 3555-3575
Persistent link: https://www.econbiz.de/10011626401
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Joint bidding in the name-your-own-price channel : a strategic analysis
Amaldoss, Wilfred; Jain, Sanjay - In: Management science : journal of the Institute for … 54 (2008) 10, pp. 1685-1699
Persistent link: https://www.econbiz.de/10003776058
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Temporary and permanent buyout prices in online auctions
Gallien, Jérémie; Gupta, Shobhit - In: Management science : journal of the Institute for … 53 (2007) 5, pp. 814-833
Persistent link: https://www.econbiz.de/10003487081
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Analyzing consumer-product graphs : empirical findings and applications in recommender systems
Huang, Zan; Zeng, Daniel D.; Chen, Hsinchun - In: Management science : journal of the Institute for … 53 (2007) 7, pp. 1146-1164
Persistent link: https://www.econbiz.de/10003519371
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Will the global village fracture into tribes? : recommender systems and their effects on consumer fragmentation
Hosanagar, Kartik; Fleder, Daniel; Lee, Dokyun; Buja, … - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 805-823
Persistent link: https://www.econbiz.de/10010347855