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Determining sample size for pretesting comparative effectiveness of advertising copies
Dalal, Siddhartha R.; Srinivasan, V. - In: Management science : journal of the Institute for … 23 (1977) 12, pp. 1284-1289
Persistent link: https://www.econbiz.de/10002047553
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A micromodeling approach to investigate the adversing-sales relationship
Blattberg, Robert C.; Jeuland, Abel P. - In: Management science : journal of the Institute for … 27 (1981) 9, pp. 988-1005
Persistent link: https://www.econbiz.de/10001920560
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Strategic advertising planning : merging multidimensional scaling and econometric analysis
Clarke, Darral G. - In: Management science : journal of the Institute for … 24 (1978), pp. 1687-1699
Persistent link: https://www.econbiz.de/10002004019
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The N days of christmas : a model for competitive advertising over an intensive campaign
Bell, Colin E. - In: Management science : journal of the Institute for … 14 (1968) 9, pp. 525-535
Persistent link: https://www.econbiz.de/10001888025
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Does lag structure really matter in optimizing advertising expenditures
Bultez, Alain V.; Naert, Philippe A. - In: Management science : journal of the Institute for … 25 (1979), pp. 454-465
Persistent link: https://www.econbiz.de/10001967284
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Advertising expenditures in coupled markets, a game-theory approach
Shakun, Melvin F. - In: Management science : journal of the Institute for … 11 (1965) 4, pp. B-42-B-47
Persistent link: https://www.econbiz.de/10002812979
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The advertising budget's determinants in a market with two competing firms
Simon, Julian L.; Ben-Ur, Joseph - In: Management science : journal of the Institute for … 28 (1982) 5, pp. 500-519
Persistent link: https://www.econbiz.de/10002822956
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Prospects for the management sciences in advertising
Lipstein, Benjamin - In: Management science : journal of the Institute for … 13 (1966) 2, pp. B-1-B-9
Persistent link: https://www.econbiz.de/10002384500
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Optimal advertising with stochastic demand
Monahan, George E. - In: Management science : journal of the Institute for … 29 (1983) 1, pp. 106-117
Persistent link: https://www.econbiz.de/10002510626
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Linear programming models for production-advertising decisions
Thomas, Joseph - In: Management science : journal of the Institute for … 17 (1971) 8, pp. B474-B484
Persistent link: https://www.econbiz.de/10002914853