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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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Optimal feature advertising design under competitive clutter
Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
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Selection neglect in mutual fund advertisements
Koehler, Jonathan J.; Mercer, Molly - In: Management science : journal of the Institute for … 55 (2009) 7, pp. 1107-1121
Persistent link: https://www.econbiz.de/10003864214
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Brand and price advertising in online markets
Baye, Michael R.; Morgan, John - In: Management science : journal of the Institute for … 55 (2009) 7, pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
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Temporal aggregation, the data interval bias, and empirical estimation of biomonthly relations from annual data
Bass, Frank M.; Leone, Robert P. - In: Management science : journal of the Institute for … 29 (1983) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10003482611
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An allocation model for catalog space planning
Johnson, Miki; Zoltners, Andris A.; Sinha, Prabhakant - In: Management science : journal of the Institute for … 25 (1979) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10003590962
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A generalization of the Nerlove-Arrow model to multi-firms advertising under uncertainty
Tapiero, Charles S. - In: Management science : journal of the Institute for … 25 (1979) 9, pp. 907-915
Persistent link: https://www.econbiz.de/10003691800
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An optimum geographical distribution of publicity expenditure in a private organisation
Zentler, A. P.; Ryde, Dorothy - In: Management science : journal of the Institute for … 2 (1956), pp. 337-352
Persistent link: https://www.econbiz.de/10003667859
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Decomposition of a multi-period media scheduling model in terms of single period equivalents
Srinivasan, V. - In: Management science : journal of the Institute for … 23 (1976) 4, pp. 349-360
Persistent link: https://www.econbiz.de/10003684617