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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Werbung
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Balseiro, Santiago R.
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
250
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
194
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
182
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
SpringerLink / Bücher
77
European journal of operational research : EJOR
74
Journal of marketing
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NBER working paper series
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European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
70
Journal of promotion management : innovations in planning and applied research
67
Working paper / National Bureau of Economic Research, Inc.
65
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
NBER Working Paper
57
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
CESifo working papers
39
Markenartikel : das Magazin für Markenführung
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of global marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Advertising theory
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ECONIS (ZBW)
82
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1
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
2
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
3
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
4
Selection neglect in mutual fund advertisements
Koehler, Jonathan J.
;
Mercer, Molly
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1107-1121
Persistent link: https://www.econbiz.de/10003864214
Saved in:
5
Brand and price advertising in online markets
Baye, Michael R.
;
Morgan, John
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
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6
Temporal aggregation, the data interval bias, and empirical estimation of biomonthly relations from annual data
Bass, Frank M.
;
Leone, Robert P.
- In:
Management science : journal of the Institute for …
29
(
1983
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003482611
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7
An allocation model for catalog space planning
Johnson, Miki
;
Zoltners, Andris A.
;
Sinha, Prabhakant
- In:
Management science : journal of the Institute for …
25
(
1979
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10003590962
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8
A generalization of the Nerlove-Arrow model to multi-firms advertising under uncertainty
Tapiero, Charles S.
- In:
Management science : journal of the Institute for …
25
(
1979
)
9
,
pp. 907-915
Persistent link: https://www.econbiz.de/10003691800
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9
An optimum geographical distribution of publicity expenditure in a private organisation
Zentler, A. P.
;
Ryde, Dorothy
- In:
Management science : journal of the Institute for …
2
(
1956
),
pp. 337-352
Persistent link: https://www.econbiz.de/10003667859
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10
Decomposition of a multi-period media scheduling model in terms of single period equivalents
Srinivasan, V.
- In:
Management science : journal of the Institute for …
23
(
1976
)
4
,
pp. 349-360
Persistent link: https://www.econbiz.de/10003684617
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