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Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
Gordon, Brett R.; Lovett, Mitchell J.; Luo, Bowen; … - In: Management science : journal of the Institute for … 69 (2023) 1, pp. 220-243
Persistent link: https://www.econbiz.de/10014288578
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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Treatment effectiveness and side effects : a model of physician learning
Chan, Tat; Narasimhan, Chakravarthi; Xie, Ying - In: Management science : journal of the Institute for … 59 (2013) 6, pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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Background noise? : TV advertising affects real-time investor behavior
Liaukonytė, Jūra; Žaldokas, Alminas - In: Management science : journal of the Institute for … 68 (2022) 4, pp. 2465-2484
Persistent link: https://www.econbiz.de/10013368220
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Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan; Schnurr, Daniel; Wohlfarth, Michael - In: Management science : journal of the Institute for … 65 (2019) 4, pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
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Mobile targeting using customer trajectory patterns
Ghose, Anindya; Li, Beibei; Liu, Siyuan - In: Management science : journal of the Institute for … 65 (2019) 11, pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
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Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred; Desai, Preyas S.; Shin, Woochoel - In: Management science : journal of the Institute for … 61 (2015) 3, pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803