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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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Integrating problem solvers from analogous markets in new product ideation
Franke, Nikolaus; Poetz, Marion K.; Schreier, Martin - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 1063-1081
Persistent link: https://www.econbiz.de/10010347735
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The similarity network of motion pictures
Wei, Yanhao - In: Management science : journal of the Institute for … 66 (2020) 4, pp. 1647-1671
Persistent link: https://www.econbiz.de/10012268440
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Death, bereavement, and creativity
Graddy, Kathryn; Lieberman, Carl - In: Management science : journal of the Institute for … 64 (2018) 10, pp. 4505-4514
Persistent link: https://www.econbiz.de/10011932560
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The diversity heuristic : how team demographic composition influences judgments of team creativity
Proudfoot, Devon; Berry, Zachariah; Chang, Edward H.; … - In: Management science : journal of the Institute for … 70 (2024) 6, pp. 3879-3901
Persistent link: https://www.econbiz.de/10014552025
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How do peer awards motivate creative content? : experimental evidence from Reddit
Burtch, Gordon; He, Qinglai; Hong, Yili; Lee, Dokyun - In: Management science : journal of the Institute for … 68 (2022) 5, pp. 3488-3506
Persistent link: https://www.econbiz.de/10013368685
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Proximity and the management of innovation
Glaeser, Chloe Kim; Glaeser, Stephen; Labro, Eva - In: Management science : journal of the Institute for … 69 (2023) 5, pp. 3080-3099
Persistent link: https://www.econbiz.de/10014305480
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Shouting to be heard in advertising
Anderson, Simon P.; Palma, André de - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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Ad revenue optimization in live broadcasting
Popescu, Dana G.; Crama, Pascale - In: Management science : journal of the Institute for … 62 (2016) 4, pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675