Narrow search
Showing 1 - 10 of 372
Cover Image
Lower price or higher reward? : measuring the effect of consumers’ preferences on reward programs
Rossi, Federico - In: Management science : journal of the Institute for … 64 (2018) 9, pp. 4451-4470
Persistent link: https://www.econbiz.de/10011921534
Cover Image
Strategic consumers, revenue management, and the design of loyalty programs
Chun, So Yeon; Ovchinnikov, Anton - In: Management science : journal of the Institute for … 65 (2019) 9, pp. 3969-3987
Persistent link: https://www.econbiz.de/10012118531
Cover Image
Consumer privacy and marketing avoidance : a static model
Hann, Il-Horn; Hui, Kai-Lung; Lee, Sang-Yong T.; Png, Ivan - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1094-1103
Persistent link: https://www.econbiz.de/10003737441
Cover Image
Estimating demand for mobile applications in the new economy
Ghose, Anindya; Han, Sang Pil - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Cover Image
How does firm scope depend on customer switching costs? : evidence from mobile telecommunications markets
Abolfathi, Niloofar; Santamaria, Simone; Williams, Charles - In: Management science : journal of the Institute for … 68 (2022) 1, pp. 316-332
Persistent link: https://www.econbiz.de/10012821166
Cover Image
Mobile targeting using customer trajectory patterns
Ghose, Anindya; Li, Beibei; Liu, Siyuan - In: Management science : journal of the Institute for … 65 (2019) 11, pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Cover Image
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong; Hui, Kai-Lung; Png, Ivan - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Cover Image
Customer loyalty programs : are they profitable?
Singh, Siddharth S.; Jain, Dipak; Krishnan, Trichy V. - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
Cover Image
Managing strategic inventories via manufacturer-to-consumer rebates
Arya, Anil; Mittendorf, Brian - In: Management science : journal of the Institute for … 59 (2013) 4, pp. 813-818
Persistent link: https://www.econbiz.de/10009741299
Cover Image
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke; Xie, Claire - In: Management science : journal of the Institute for … 65 (2019) 1, pp. 286-300
Persistent link: https://www.econbiz.de/10011991408